Culture Transformation Company Produce Business Impact

The transformation of the company culture must be based strategies. Various tools and materials can be used to transform the company culture. Among these modifications concerning the collective behavior - behavioral approach-, ability response- ability, revamp the mindset, perception, motive and others. But it should not stand alone. But in order to create a functioning strategy implementation sharp.
The culture of the organization must be designed and shaped so that it is in line with the company combat weapon in winning the market. It will not be much point in designing a corporate culture if there is no alignment of the business strategy of the company.
For example, companies whose strategies rely base price as a weapon of war they are in the business world, the spirit of the corporate culture that must be built is efficiency, operational excellence and collective awareness of the costs and savings or suppression cost. Each step and process the most efficient and inexpensive should always be considered. He became a standard pattern of organization. Overhead costs as low as possible. Culture to produce or enhance an efficient process becomes a central point of discussion: How can we make it cheaper? Ranging from procurement, production processes up to delivery, and of course the overhead and slender structure.
Any contribution that can compress and reduce costs will make the company more sleek combat strategies. And any man who contribute to the efficiency of the company will know that it is they who make combat weapons to be sharp. Such understanding will bring job satisfaction. Yes, an individual will only be satisfied if he knew he had a role and contribute to a successful operation.
The company's different strategies require adjustment of Culture
For example, if the company leverages the power of features and product innovation as the basis to win the market, the culture which encourages the spirit of cruising, experiment and creation should open the door all the way. Spirit to do something differently, risk taking and creative should be a special characteristic in such organizations.
Similarly, if you rely perseron "superior customer service" as a distinctive strategy, the spirit of excellence is a must. All parameters of the service must be presented perfectly and classy. Spirit "tolerable, carelessly, taste" and compromise on the quality of life can not be an organization that relies on premium service as business strategy.
If the culture of the company is not in accordance with the company's strategy chosen fighter, then the company would not want to do the transformation of culture; Feedback course times change, consumer preferences are also developing very fast; Business strategy change, the corporate culture must also be adjusted. There is no point to the business acumen of the company, if an organization solely based design culture trend, idealsime or something that looks lovely. That's why an executive who is responsible for the corporate culture must understand the business side of the company.
He should be able to combine the business side and the "people"; Then design a collective culture that can support the successful execution of the strategy. Without the ability to understand the technical side of the business, an HR practitioner often create a corporate culture that does not have a business impact. Culture that does not have implications for the performance of the business, he only beautiful words and a dry sealed in the frame.
If you feel the culture and values ​​that proclaimed the company does not make much sense to the rate of growth of sales and market share, so maybe now is the time to transform culture.

The author is Managing Director Defora Consult, author of the best selling "Great Adaptive Agile" Transformation Strategy Company.